Welcome to Plachter Realty and our website at www.plachterealty.com (our “website”). At Plachter Realty we are committed to protecting and respecting your privacy. 

This privacy policy sets out the basis on which we will process any Personal Data that we may collect about you as a visitor to our website or premises or a contact at one of our clients or potential clients, suppliers or other business partners or in any other cases where we specifically state that this policy will apply. This policy further sets out how we protect your privacy and your rights in respect of our use of your Personal Data. 

What is Personal Data?

Personal Data is information that makes it possible to identify a natural person. This includes in particular, your name, date of birth, address, telephone number, e-mail address, but also your IP address. Anonymous data exists if no personal reference to the user can be made.

What is Processing?

“Processing” means and covers virtually any handling of data.

What Law Applies?

We will only use your Personal Data in accordance with Florida’s statutory and common law data protection principles and the EU’s General Data Protection Regulation, and of course only as described in this Privacy Policy.

Who is Responsible for Data Processing?

The responsible party within the meaning of the above is Plachter Realty Inc., 1775 NE 20th St Fort Lauderdale, FL 33305 (“Plachter Realty.”, “we”, “us”, or “our”). If you have any questions about this policy or our data protection practices, please contact us using info@plachterrealty.com or call +1 954 937 8809.

What are the Legal Bases for Processing Personal Data

In accordance with the DPA and the GDPR, we have to have at least one of the following legal bases to process your Personal Data: a) you have given your consent, b) the data is necessary for the fulfillment of a contract / pre-contractual measures, c) the data is necessary for the fulfillment of a legal obligation, or d) the data is necessary to protect our legitimate interests, provided that your interests are not overridden. 

What Personal Data do we Collect from You?

We may collect and process the following Personal Data about you:

a) Personal Data that you give us:

This is information about you that you give to us by filling in forms on our website (or other forms that we ask you to complete), or when you use our services, or corresponding with us by telephone, post, email or otherwise. It may include, for example, your name, address, email address and telephone number; information about your business relationship with us; and information about your requirements, background and interests. 

b) Personal Data that our website and other systems collect about you: 

If you visit our website it will automatically collect some information about you and your visit, including the Internet protocol (IP) address used to connect your device to the Internet and some other information such as the pages on our site that you visit. This is used to monitor the performance of the website and improve the experience of visitors to the website. We use so-called cookies on our website. Cookies are pieces of information that are transmitted from our web server or third-party web servers to your web browser and stored there for later retrieval. Cookies may be small files or other types of information storage. As set out in the EU`s Privacy and Electronic Communications Directive (“PECD”), we need to obtain consent for the use of Non-essential Cookies. For further information on the cookies we use, please refer to our Cookie Policy. Our website uses a cookie consent tool to obtain your consent to the storage of cookies and to document this consent. When you enter our website, the following Personal Data is transferred to us: i) Your consent(s) or revocation of your consent(s); ii) Your IP address; iii) Information about your browser; iv) Information about your device; v) Time of your visit to our website. 

c) Other information: 

We may also collect some information from other sources. For example: 

Aggregated Data such as statistical or demographic data for any purpose including improving our website and services. Aggregated Data could be derived from your Personal Data but is not considered Personal Data in law as this data will not directly or indirectly reveal your identity. However, if we combine or connect Aggregated Data with your Personal Data so that it can directly or indirectly identify you, we treat the combined data as Personal Data which will be used in accordance with this privacy policy. We sometimes collect information from third party data providers or publicly available sources for anti-money-laundering, export control, credit rating background checking and similar purposes, and to protect our business and comply with our legal and regulatory obligations.

Data Processing through Third-Party Services 

We use content or service offers of third-party providers on the basis of our legitimate interests in order to integrate their content and services (“content”). This always requires that the third-party providers of this content are aware of the IP address of the user, as without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary for the display of this content. The following provides an overview of third-party providers and their content, together with links to their privacy policies, which contain further information on the processing of data and so-called opt-out measures, if any: a) Hosting: Hostinger International, Ltd; b) Customer Relationship Management (CRM): Pipedrive Inc; c) Workflow Automation: Zapier Inc.; d) Analytics: Google Analytics by Google LLC; e) Google Fonts by Google LLC; f) Online Forms: TYPEFORM US LLC; g) Cookie Consent: Moove Agency Ltd

How Will We Use Your Personal Data?

We may collect, store and use your Personal Data for the following purposes:

1. to operate, manage, develop and promote our business and, in particular, our relationship with you and related transactions including, for example: 
2. marketing purposes (when we have either gathered prior opt-in consent and/or have a legitimate interest to send you communications which we believe to be relevant and of use to you); 
3. accounting and billing / payment purposes;
4. to operate, administer and improve our website and other aspects of the way in which we conduct our operations;
5. to offer you the services of our online shops based on the terms and conditions of the dedicated web-shop;
6. to provide you with services or information that you may have requested; and
7. to keep you informed and updated on relevant or services you may be interested in.
8. to protect our business from fraud, money-laundering, breach of confidence, theft of proprietary materials and other financial or business crimes; 
9. to comply with our legal and regulatory obligations and bring and defend legal claims and assert legal rights; and
10. if the purpose is directly connected with an assigned purpose previously made known to you.

We will only process your Personal Data as necessary so that we can pursue the purposes described above and where we have a legal basis for such processing. Where our lawful basis for processing is that such processing is necessary to pursue our legitimate interests, we will only process your Personal Data where we have concluded that our processing does not prejudice you or your privacy in a way that would override our legitimate interest. In exceptional circumstances we may also be required by law to disclose or otherwise process your Personal Data. 

Data Sharing

In certain cases, it is necessary to transmit the processed Personal Data in the course of data processing. In this respect, there are different recipient bodies and categories of recipients.

a) Internal

If necessary, we transfer your Personal Data within Plachter Realty. Access to your Personal Data is only granted to authorized employees who need access to the data due to their job, e.g., to provide our services or to contact you in case of queries. 

b) External bodies

Personal Data is transferred to our service providers in the following instances:

in the context of fulfilling our contract with you,

to use marketing services and to advertise our services online,

to communicate with you,

to provide our website, and 

to state authorities and institutions as far as this is required or necessary.

c) International transfers 

We may transfer your Personal Data to other companies as necessary for the purposes described in this Privacy Policy. In order to provide adequate protection for your Personal Data when it is transferred, we have contractual arrangements regarding such transfers. We take all reasonable technical and organizational measures to protect the Personal Data we transfer.

How Long Do we Keep Your Personal Data?

We will delete your Personal Data when we no longer need such Personal Data, for instance where:

1. it is no longer necessary for us to retain your Personal Data to fulfill the purposes for which we had collected it; 
2. we believe that your Personal Data that we hold is inaccurate; or 
3. in certain cases where you have informed us that you no longer consent to our processing of your Personal Data.
4. Sometimes, however there are legal or regulatory requirements which may require us to retain your Personal Data for a specified period, and in such cases we will retain your Personal Data for such specified period; and we may need to retain your Personal Data for certain longer periods in relation to legal disputes, and in such cases we will retain it for such longer periods to the extent required.

Data Security

Our website uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact requests that you send to us. We have also implemented numerous security measures (“technical and organizational measures”) for example encryption or need to know access, to ensure the most complete protection of Personal Data processed through our website. 

Your Rights and Privilege

You can exercise the following rights:

1. The right to access;
2. The right to rectification;
3. The right to erasure;
4. The right to restrict processing;
5. The right to object to processing;
6. The right to data portability;
7. Updating your information and withdrawing your consent 

If you believe that the information we hold about you is inaccurate or request its rectification, deletion, or object to legitimate interest processing, please do so by contacting us.

Access Request 

In the event you want to make a Data Subject Access Request, please contact us. We will respond to requests regarding access and correction as soon as reasonably possible. Should we not be able to respond to your request within thirty (30) days, we will tell you why and when we will be able to respond to your request. If we are unable to provide you with any Personal Data or to make a correction requested by you, we will tell you why.

Complaint to a supervisory authority

You have the right to complain about our processing of Personal Data to a supervisory authority responsible for data protection. However, we would appreciate the opportunity to address your concerns before you contact any supervisory authority.

What we do not do

1. We do not request Personal Data from minors and children;
2. We do not process special category data without obtaining prior specific consent;
3. We do not use Automated decision-making including profiling; and
4. We do not sell your Personal Data.

USA Specific Provisions

The following applies to users located in other parts of the United States. While we understand and appreciate that privacy and consumer data protection laws differ as they are subject to each state’s legislature and that no data protection framework exists on a federal level, we are committed to follow and apply them for your state relevant privacy rules and regulations. 

As of the day of drafting, the following states had enacted privacy and consumer data protection laws: 

• California Consumer Privacy Act (“CCPA”) including its subsequent amendments from the California Privacy Rights and Enforcement Act (“CPRA”);
• Colorado Privacy Act (“CPA”);
• Connecticut Data Privacy Act (“CTDPA”);
• Delaware Personal Data Privacy Act (“DPDPA”);
• Indiana Consumer Data Protection Act (“ICDPA”);
• Iowa Consumer Data Protection Act (“ICDPA”);
• Montana Consumer Data Privacy Act (“MCDPA”);
• Oregon Consumer Privacy Act (“OCPA”);
• Tennessee Information Protection Act (“TIPA”);
• Utah Consumer Privacy Act (“UCPA”); and 
• Virginia Consumer Data Protection Act (“VCDPA”).

Further and under consideration of the similarities of the above provisions, no conflict should arise pursuing a uniform approach in granting all users in the USA the same rights and privileges as set out above. However, should ambiguity occur the most stringent provision is chosen to ensure the most comprehensive approach when it comes to protecting your Personal Data. 

Further, the following also apply

“Shine the Light”

“Shine the Light” law (Civil Code Section 1798.83) requires us to respond to requests from California asking about the business’s practices related to disclosing Personal Data to third parties for the third parties’ direct marketing purposes. You may make a request about our collection and disclosure of your Personal Data using the contact details provided.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of Personal Data from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online. We do not specifically market to children under the age of 13 years old.

CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. To be in accordance with CAN SPAM, we agree to the following: If at any time you would like to unsubscribe from receiving future emails, you can email us, and we will promptly remove you from ALL correspondence.

Telephone Consumer Protection Act (TCPA)

If we process your Personal Data for the purpose of sending you SMS marketing communications, you may manage your receipt of marketing and non-transactional communications from us by replying or texting ‘STOP’ if you receive our SMS communications. In this respect, the data processing is carried out solely on the basis of our consent in personalized direct advertising per SMS.

Controls For Do-Not-Track Features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (‘DNT’) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, our website does not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Notice.

Right to complain

Finally, and in regard to the right to complain to a supervisory authority. You have the right to lodge a complaint about our processing of Personal Data with a supervisory authority responsible for data protection. Users based in the above mentioned States may lodge a complaint with the relevant district attorney or attorney general office. However, we would appreciate the opportunity to address your concerns before you contact any supervisory authority.

How Do We Make Changes to this Policy?

We may change our Privacy Policy from time to time. When we change our Privacy Policy, we will publish the updated policy on our website. Please check this Privacy Policy regularly. Subject to applicable law, all changes will take effect as soon as we publish the new Privacy Policy, but where we have already collected information about you and/or where legally required to do so, we may take additional steps to inform you of any material changes to our Privacy Policy and may request that you agree to these changes.

EFFECTIVE DATE

Monday, June 10th, 2024